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Essentials of Marketing – MNM2602

Under Graduate Degree,Diploma	Semester module	NQF level: 6	Credits: 12
Module presented in English
Purpose: To enable students to gain insight into a market-driven approach to marketing management; the marketing environment; consumer behaviour and consumerism; marketing research; marketing segmentation, targeting and positioning; information for marketing management; overview of marketing strategy development.

Source: Unisa